Finance and valuation is all about the story you tell - getting your investment and marketing in line is key.
Thinking about markets, competition, and growth - is how you get there.
Swiss Business.
Pricing can boost profits far more than increasing sales or cutting costs: a 1% increase in margin can mean an 8% increase in bottom line.
But many companies leave money on the table because they don't charge the right price or make sure customers actually pay it. So what layers of value can you add for your customers?
Value, quality delivered, and growing brand equity - the holy trinity of generational brand wealth.
Trader Ancients.
Healthy systems of living and commerce are essential for building a balanced future.
Can we aim to build a product or business antifragile to market shocks? How do we think about a future of open source governance and decentralization? These are some new questions of the changing face of business, both local and global.
It’s in our DNA to keep an eye on global macro forces, public and private markets - and apply a little grandmother wisdom.
Attain These Fruits.
We believe the best growth strategies are fundamentally organic. The financial strategy should reflect that - matching accurately your growth ambitions.
The CFO and marketing team need to prioritize the highest-potential sources of value aligned with brand rationale. Making sure of low customer churn, low complexity, low friction, great customer service, and maximized firm value.
Keep building real roots. No shortcuts. It compounds quicker than you think.
Tomorrowbucks.
New ways of thinking about the value of your company and its potential value can be inspiring and can open strategic doors in itself.
See each new stage far into the distance. Set your business on a clear growth path that is richly aligned with your brand purpose, and carefully optimized for your investment time horizon.
Bring all possible futures into the present.
