ESG (Environmental, Social, and Governance) is a concept within GAE economics or reset economics, which is a feature of late-stage fiat capitalism. This system is primarily driven by marketing and, whether intentionally or not, distorts true price discovery in the marketplace. As a result, inflation emerges unpredictably in undesirable areas and at inconvenient times.
For a society to function well, remain productive, and keep its people satisfied, it needs accurate price discovery and clear price signals. These are essential for making informed decisions about nearly everything. Without them, society struggles, and we see declines across various aspects of life. The collapse of the Soviet Union, for instance, can be attributed to the absence of meaningful price signals.
To address this, companies and brands can return to first principles and regain control by shifting their focus back to traditional competition within their sectors, fostering innovation, and emphasizing brand differentiation.
Customers dislike conformity, limited options, and high prices. Healthy competition, unique offerings, and creativity consistently deliver better outcomes—and ultimately improve the world.
